Are good banking systems and processes enough to entice customers?
A middle tier emerging bank wanted to service the Medium and Small Enterprise customer segment. While working with them, our learning was that the seemingly best products, processes, resources etc. might look good at a strategic level but it is bound to low adoption (fail) if not integrated with the human factors; their preferences, behaviour […]
In this paper, we want to look more closely at OTC model, with the help of data from The Helix Institute, InterMedia and the GSMA, which provide an analytical perspective on the pros and cons of the OTC model. This will allow us to propose some recommendations on how to manage OTC going forward.
This Note analyses the trends through behavioural economics lens and tracks behavioural factors responsible for – preferences for informal savings; procrastination towards savings commitment; and overwhelming preference for “fixed return” schemes.
Migrant workers, are unique client segment that interests financial service providers- specifically the digital financial service providers. This Note examines decision making context and behavioural aspects of the migrant workers.