Sakshi Chadha and Anurodh Giri
This focus note presents key policy and operational interventions that are needed to improve to...
Anurodh Giri, Sonal Agrawal and Jesila Ledesma
This Note highlights the steps required to implement the ServQual tool, the rigorous process taken...
Anurodh Giri, Ritesh Dhawan and Sakib Mehraj
This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...
Stanley Thomas and Anurodh Giri
This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.
Akhilesh Singh, Anurodh Giri, Priyank Mishra, Raunak Kapoor, Sachin Bansal and Sharad Bangari
This MicroSave research aims to understand the reasons for widespread dormancy in No Frills Accounts...