Anurodh Giri, Sonal Agrawal and Jesila Ledesma
This Note highlights the steps required to implement the ServQual tool, the rigorous process taken...
Anurodh Giri, Ritesh Dhawan and Sakib Mehraj
This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...
Stanley Thomas and Anurodh Giri
This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.
Akhand Tiwari, Anurodh Giri and Priyank Mishra
This Note takes a closer look at how UID can make m-banking more accessible in...
Akhand Tiwari, Anurodh Giri and Vartika Shukla
This Note focuses on comparing informal saving avenues with "Business Correspondent" (BC) services on a...