Andrew Mnjama, Gerhard Coetzee and Kamau Kabbucho
This study report starts with Equity Bank’s market and how that translates into a product...
Graham Wright and David Cracknell
In 1993, the Central Bank of Kenya confirmed that, as Equity Building Society, it was...
Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
This briefing note focuses on significance of corporate branding and lessons learned therein.