Embedded finance is the seamless integration of financial services into traditionally non-financial services or products. In the Indian context, embedded finance will play a crucial role in providing access to savings, credit, and other financial services to lower and middle-income segment users. Fundfina primarily intends to provide small merchants with credit. Tune in to our podcast to hear from its co-founder and CPO on how Fundfina has imbibed this concept, how Indian consumers can benefit from this evolving concept, and what challenges lie ahead.
Fundfina: A journey to tap a hidden multi-million MSME market in India
Fundfina is a digital lending platform providing access to formal credit to micro and small enterprises (MSEs) in India. This blog explores Fundfina’s journey and the positive impact it hopes to create on the MSE sector of the country.