Different yet similar — behavioral biases of low- and moderate-income people in Bangladesh and Vietnam
“We see the potential volume, but do we design profitable products for low-and moderate-income (LMI) people?” MSC faces this question repeatedly in discussions with our clients across Asia and Africa—including our partners in Bangladesh and Vietnam under the MetLife Foundation-funded i3 program.
Through this two-blog series, we question key behavioral biases to consider while creating compelling, engaging, and profitable products for the low- and moderate-income segment. The first blog speaks of the macro-economy and demography of the Bangladesh and Vietnam markets. We also take you through the digital financial services progress in both countries and the steps governments take to expand digitally. The next blog in this series will look at the similarities and differences of the LMI segment in Bangladesh and Vietnam.