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Tag: Market research (qualitative)

Cheryl Frankiewicz and Corrinne Ngurukie

Cost and Benefits of Market Research for Product Development

This note illustrates importance of market research in the entire product development process, which is...
Sep 3, 2008
Video

Graham Wright

M-banking for Sustainable Financial Inclusion

In this video Graham A.N.Wright, Prgogramme Director MSC discusses the challenges with the existing banking...
Aug 19, 2008

Lisa Parrott

Do Microfinance Institutions Really Need to Worry About Their Brand?

This paper documents experiences of MicroSave’s Action Research Partners (ARPs) in strategically building a corporate...
Oct 1, 2006

Peter Mukwana

Feedback loop analysis: Key lessons in the financial service delivery

This paper shares key issues on feedback loop analysis drawn from MicroSave’s experience under its...
Mar 1, 2006

Cheryl Frankiewicz

Costs and benefits of market research and pilot testing for...

This document explores the costs and benefits recorded by MFIs that have chosen to incorporate...
Feb 1, 2006

Dorota Szubert, Gagik Vardanyan, Vardanyan and Margarita Lalayan

Entering new markets with new products – Costs and benefits...

The case presents a successful implementation of product and market diversification. The case draws from...
Jul 1, 2005
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance (BFSI)
  • Government and regulators
  • Water, sanitation, and hygiene (WASH)
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
  • Climate change and sustainability
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Marketing and communication
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Customer protection and engagement for responsible finance
Clients and partners
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  • Banking institutions
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  • Partners

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