Skip to content
  • Subscribe
  • FR
  • Light Dark
  • About us
  • What we do
    • Agriculture and food systems
    • Climate change and sustainability
    • Ethical AI and data solutions
    • Enterprise & Livelihood
    • Community & livelihoods
    • MSME development
    • Skilling and jobs
    • WASH
    • Youth
    • Agriculture and food systems
    • Climate change and sustainability
    • Ethical AI and data solutions
    Enterprise & Livelihood
    • Community & livelihoods
    • MSME development
    • Skilling and jobs
    • WASH
    • Youth
    • Evidence and impact measurement
    • Financial services
    • Banks
    • Central banks
    • Inclusive insurance
    • Microfinance
    • Digital financial services
    • Fintech
    • MFS
    • Payments
    • Evidence and impact measurement
    Financial services
    • Banks
    • Central banks
    • Inclusive insurance
    • Microfinance
    Digital financial services
    • Fintech
    • MFS
    • Payments
    • Government advisory
    • Smart governance
    • Social protection
    • GEDSI
    • Health and nutrition
    • Startup innovation and acceleration
    • Technology and DPI
    Government advisory
    • Smart governance
    • Social protection
    • GEDSI
    • Health and nutrition
    • Startup innovation and acceleration
    • Technology and DPI

    Featured Insights

    insight A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.
    insight MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.
  • Expertise

    Financial services

    • Capacity building
    • Channel development
    • Design thinking and innovations
    • Institutional development

    Financial services

    • Capacity building
    • Channel development
    • Design thinking and innovations
    • Institutional development

    Enterprise & Livelihood

    • Marketing and communication
    • Policy and regulation
    • Product development
    • Program management

    Enterprise & Livelihood

    • Marketing and communication
    • Policy and regulation
    • Product development
    • Program management

    Government

    • Research
    • Responsible financial systems
    • Risk management
    • Strategy development

    Government

    • Research
    • Responsible financial systems
    • Risk management
    • Strategy development

    Evaluation

    • Data science

    Featured Insights

    insight A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.
    insight MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.
  • Library
  • Client & Partners
  • Proposals
  • Careers at MSC
  • Contact us

Tag: Market research (qualitative)

Cheryl Frankiewicz and Corrinne Ngurukie

Cost and Benefits of Market Research for Product Development

This note illustrates importance of market research in the entire product development process, which is...
Sep 3, 2008
Video

Graham Wright

M-banking for Sustainable Financial Inclusion

In this video Graham A.N.Wright, Prgogramme Director MSC discusses the challenges with the existing banking...
Aug 19, 2008

Lisa Parrott

Do Microfinance Institutions Really Need to Worry About Their Brand?

This paper documents experiences of MicroSave’s Action Research Partners (ARPs) in strategically building a corporate...
Oct 1, 2006

Peter Mukwana

Feedback loop analysis: Key lessons in the financial service delivery

This paper shares key issues on feedback loop analysis drawn from MicroSave’s experience under its...
Mar 1, 2006

Cheryl Frankiewicz

Costs and benefits of market research and pilot testing for...

This document explores the costs and benefits recorded by MFIs that have chosen to incorporate...
Feb 1, 2006

Dorota Szubert, Gagik Vardanyan, Vardanyan and Margarita Lalayan

Entering new markets with new products – Costs and benefits...

The case presents a successful implementation of product and market diversification. The case draws from...
Jul 1, 2005
  • 1
  • …
  • 6
  • 7
  • 8
  • 9
  • 10
  • …
  • 13
Subscribe to us now

Join our community and be the first to get exclusive updates of our work and more. Subscribe now and become part of our vibrant network!

Sign up now
Our brands
    •
  • m4d
msc-white-logo

MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

What we do
  • Agriculture and food systems
  • Climate change and sustainability
  • Ethical AI and data solutions
  • Enterprise & livelihood
  • Evidence and impact measurement
  • Financial services
  • Digital financial services
  • Government advisory
  • GEDSI
  • Health and nutrition
  • Startup innovation and acceleration
  • Technology and DPI
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Responsible financial systems
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

© 2025 MicroSave Consulting (MSC)

  • Terms of use
  • Privacy policy
  • Certifications
  • Code of business conduct
  • Quality assurance
This site uses cookies, by continuing your navigation, you agree with our Cookie Policy.