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Tag: Market research (qualitative)

Lisa Parrott

Do Microfinance Institutions Really Need to Worry About Their Brand?

This paper documents experiences of MicroSave’s Action Research Partners (ARPs) in strategically building a corporate...
Oct 1, 2006

Peter Mukwana

Feedback loop analysis: Key lessons in the financial service delivery

This paper shares key issues on feedback loop analysis drawn from MicroSave’s experience under its...
Mar 1, 2006

Cheryl Frankiewicz

Costs and benefits of market research and pilot testing for...

This document explores the costs and benefits recorded by MFIs that have chosen to incorporate...
Feb 1, 2006

Dorota Szubert, Gagik Vardanyan, Vardanyan and Margarita Lalayan

Entering new markets with new products – Costs and benefits...

The case presents a successful implementation of product and market diversification. The case draws from...
Jul 1, 2005

Dorota Szubert, Gagik Vardanyan, Margarita Lalayan and Vardanyan

Entering New Markets with New Products – Costs and Benefits...

The case presents a successful implementation of product and market diversification. The case draws from...
Jul 1, 2005

Monique Cohen, Michael McCord and Jennefer Sebstad

Reducing vulnerability: Demand for and supply of microinsurance in East...

It examines the demand for risk management tools by the poor and gathers experience of...
Dec 1, 2003
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

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