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Tag: Market research (qualitative)

Direct Benefit Transfer in Fertilizer: Fourth round of concurrent evaluation—A nationally representative study

NITI Aayog engaged MSC in a nationally representative study on DBT in fertilizer. This report provides details of the on-the-ground realities of DBT-F implementation and makes actionable recommendations to improve the DBT-F system further.

Oct 22, 2019

Anurodh Giri, Ritesh Rautela, Saborni Poddar, Karthick Morchan, Vikram Sharma, Mitul Thapliyal and Puneet Khanduja

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Oct 22, 2019

Anurodh Giri, Ritesh Rautela, Saborni Poddar, Karthick Morchan, Vikram Sharma, Mitul Thapliyal and Puneet Khanduja

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What makes MSC different?

MSC is unique in being a local organization with global experience. Our teams understand the culture, language, and nuances of the markets and customers we serve. Our unwavering focus on low- and middle-income segment to further the financial inclusion agenda makes us stand out from the rest. See what our employees have to say about what makes MSC different.

Mar 4, 2019

MSC

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Mar 4, 2019

MSC

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Crafting a Visual Identity for MI4ID

This is the story of how MicroSave created a visual identity for Market Insights for Innovation & Design (MI4ID)

Mar 12, 2018

Abhishek Gupta and Rahul Ganguly

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Mar 12, 2018

Abhishek Gupta and Rahul Ganguly

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Crafting a visual identity for MI4ID

This is the story of how we created a visual identity for Market Insights for Innovation & Design (MI4ID). A signature approach to product development and innovation, MI4ID is the culmination of MicroSave’s two-decade journey to understand the lives of the low-income segment. The MI4ID logo embraces MicroSave’s heritage while highlighting MI4ID’s vision and values. Through this story, […]

Mar 12, 2018

Abhishek Gupta and Rahul Ganguly

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Abhishek Gupta and Rahul Ganguly

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Lessons from Orality for Digital Financial Services Development

At 6:30 a.m.,in a busy wholesale vegetable market on the outskirts of Varanasi, Shanti Devi is haggling with the wholesale vendor of cauliflower. The price is negotiated at ₹300 a sack. Shanti takes out two ₹500 currency notes from her batua (cloth purse) and hands it to the vendor for two sacks. The vendor hands […]

May 16, 2017

Brett Hudson Matthews, Akhand Tiwari and Vivek Anand

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May 16, 2017

Brett Hudson Matthews, Akhand Tiwari and Vivek Anand

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Role of Bank Mitrs in Direct Benefit Transfer Ecosystem: Are Banks and Government Ignoring Their Brand Ambassadors?

Trusted, committed and liquid Bank Mitrs can play a much bigger role in the government’s vision for financial inclusion. This blog highlights the key challenges and opportunities to address them.

Dec 22, 2015

Arshi Aadil, Lokesh Singh and Mukesh Sadana

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Dec 22, 2015

Arshi Aadil, Lokesh Singh and Mukesh Sadana

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