Tag: Market research (qualitative)

NITI Aayog engaged MSC in a nationally representative study on DBT in fertilizer. This report provides details of the on-the-ground realities of DBT-F implementation and makes actionable recommendations to improve the DBT-F system further.

MSC is unique in being a local organization with global experience. Our teams understand the culture, language, and nuances of the markets and customers we serve. Our unwavering focus on low- and middle-income segment to further the financial inclusion agenda makes us stand out from the rest. See what our employees have to say about what makes MSC different.

This is the story of how MicroSave created a visual identity for Market Insights for Innovation & Design (MI4ID)

This is the story of how we created a visual identity for Market Insights for Innovation & Design (MI4ID). A signature approach to product development and innovation, MI4ID is the culmination of MicroSave’s two-decade journey to understand the lives of the low-income segment. The MI4ID logo embraces MicroSave’s heritage while highlighting MI4ID’s vision and values. Through this story, […]

At 6:30 a.m.,in a busy wholesale vegetable market on the outskirts of Varanasi, Shanti Devi is haggling with the wholesale vendor of cauliflower. The price is negotiated at ₹300 a sack. Shanti takes out two ₹500 currency notes from her batua (cloth purse) and hands it to the vendor for two sacks. The vendor hands […]

Trusted, committed and liquid Bank Mitrs can play a much bigger role in the government’s vision for financial inclusion. This blog highlights the key challenges and opportunities to address them.