Skip to content
  • Subscribe
  • FR
  • Light Dark
  • About us
  • What we do
    • Agriculture and food systems
    • Climate change and sustainability
    • Ethical AI and data solutions
    • Enterprise & Livelihood
    • Community & livelihoods
    • MSME development
    • Skilling and jobs
    • WASH
    • Youth
    • Agriculture and food systems
    • Climate change and sustainability
    • Ethical AI and data solutions
    Enterprise & Livelihood
    • Community & livelihoods
    • MSME development
    • Skilling and jobs
    • WASH
    • Youth
    • Evidence and impact measurement
    • Financial services
    • Banks
    • Central banks
    • Inclusive insurance
    • Microfinance
    • Digital financial services
    • Fintech
    • MFS
    • Payments
    • Evidence and impact measurement
    Financial services
    • Banks
    • Central banks
    • Inclusive insurance
    • Microfinance
    Digital financial services
    • Fintech
    • MFS
    • Payments
    • Government advisory
    • Smart governance
    • Social protection
    • GEDSI
    • Health and nutrition
    • Startup innovation and acceleration
    • Technology and DPI
    Government advisory
    • Smart governance
    • Social protection
    • GEDSI
    • Health and nutrition
    • Startup innovation and acceleration
    • Technology and DPI

    Featured Insights

    insight A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.
    insight MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.
  • Expertise

    Financial services

    • Capacity building
    • Channel development
    • Design thinking and innovations
    • Institutional development

    Financial services

    • Capacity building
    • Channel development
    • Design thinking and innovations
    • Institutional development

    Enterprise & Livelihood

    • Marketing and communication
    • Policy and regulation
    • Product development
    • Program management

    Enterprise & Livelihood

    • Marketing and communication
    • Policy and regulation
    • Product development
    • Program management

    Government

    • Research
    • Responsible financial systems
    • Risk management
    • Strategy development

    Government

    • Research
    • Responsible financial systems
    • Risk management
    • Strategy development

    Evaluation

    • Data science

    Featured Insights

    insight A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.
    insight MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.
  • Library
  • Client & Partners
  • Proposals
  • Careers at MSC
  • Contact us

Tag: Market research

Graham Wright

Understanding and assessing the demand for microfinance

The present note discusses the needs, financial behaviour and the financial landscape of the clients....
Jun 20, 2005

Graham Wright and Shahnaz Ahmed

“Market Research for MicroFinance” – 7 Cautions and a Recommendation 

This note outlines the complexities and challenges associated with market research and lists seven cautions,...
Apr 22, 2005

Peter Mukwana

Market Research for Microfinance: Beyond Product Development 

MicroSave’s Market Research for MicroFinance Tools have been widely used for product development and refinement....
Apr 4, 2005

David Cracknell

Serving depositors: Optimising branch-based banking

A key challenge for financial institutions serving the low-income market is how to optimise branch...
Feb 1, 2005

David Cracknell, Graham Wright, Henry Sempangi, Peter Mukwana and Trevor Mugwang

Lessons from MicroSave’s Action Research Programme (2003)

This note documents the lessons learned in 2003 under the Action Research Programme of MicroSave....
Sep 22, 2004

Graham Wright and James Mwangi

Equity Building Society – Market-led approach to microfinance

This study provides Equity Building Society’s role in providing financial services in the underserved, low-income...
Sep 1, 2004
  • 1
  • …
  • 47
  • 48
  • 49
  • 50
  • 51
  • …
  • 57
Subscribe to us now

Join our community and be the first to get exclusive updates of our work and more. Subscribe now and become part of our vibrant network!

Sign up now
Our brands
  • helix-new-logo-2
  • m4d
  • Final Logo Lab-01 1
msc-white-logo

MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

What we do
  • Agriculture and food systems
  • Climate change and sustainability
  • Ethical AI and data solutions
  • Enterprise & livelihood
  • Evidence and impact measurement
  • Financial services
  • Digital financial services
  • Government advisory
  • GEDSI
  • Health and nutrition
  • Startup innovation and acceleration
  • Technology and DPI
Expertise
  • Capacity building
  • Channel development
  • Design thinking and innovation
  • Institutional development
  • Marketing and communication
  • Policy and regulation
  • Product development
  • Program management
  • Research
  • Responsible financial systems
  • Risk management
  • Strategy development
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

© 2026 MicroSave Consulting (MSC)

  • Terms of use
  • Privacy policy
  • Certifications
  • Code of business conduct
  • Quality assurance
This site uses cookies, by continuing your navigation, you agree with our Cookie Policy.