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Tag: MetaMon

Akhand Tiwari

What about exploring situations?

Understanding customers’ purchase decisions is at the core of the marketing challenge. Akhand Tiwari explores...
Aug 26, 2013

Ignacio Mas

Naming sub-accounts to trigger intuition (and fun) around customer intentions

Along with MicroSave, Ignacio Mas shares his experiences and learnings from MetaMon project – that...
Jul 2, 2013

Ignacio Mas and Premasis Mukherjee

Understanding Complex Human Financial Behaviour: Alternative Approaches

This blog delves deep into the whys of financial decisions and how people think of...
Jun 20, 2013

Ignacio Mas and Premasis Mukherjee

Searching for metaphors of household financial management

This report summarises the intent, activities, outputs and key lessons from an ambitious program of...
May 21, 2013

MSC and Ignacio Mas

Musings on money: The household money management model of mass...

This research report discusses how behavior is governed by perceptions and aspirations around financial goals,...
May 5, 2013

MSC

Qualitative research tools for market research: Experiences from MetaMon research

In the recently conducted research on money management metaphor, we have modified some existing market...
Mar 30, 2013
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