Understanding customers’ purchase decisions is at the core of the marketing challenge. Akhand Tiwari explores...
Along with MicroSave, Ignacio Mas shares his experiences and learnings from MetaMon project – that...
Ignacio Mas and Premasis Mukherjee
This blog delves deep into the whys of financial decisions and how people think of...
Ignacio Mas and Premasis Mukherjee
This report summarises the intent, activities, outputs and key lessons from an ambitious program of...
MSC and Ignacio Mas
This research report discusses how behavior is governed by perceptions and aspirations around financial goals,...