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Tag: Microfinance

Lisa Parrott and Marion Hudson

Employee Relationship Marketing

Employee Relationship Marketing (ERM) is the process of creating, maintaining and enhancing strong, value-laden relationships...
Jan 21, 2005

Lisa Parrott and Graham Wright

Beyond the Classroom: MicroSave’s Training Philosophy and Strategy 

This note discusses MicroSave’s training philosophy and strategy, the process of developing toolkits, the focus...
Jan 10, 2005

David Cracknell

Electronic Banking for the Poor

This note discusses how falling costs of technology, competition and ability of electronic banking solutions...
Oct 13, 2004

Graham Wright, David Cracknell and Lisa Parrott

Customer Service – Why It Is Important for MFIs

The note analyses the reasons for excellent customer services as a prime mandate for market...
Jun 4, 2004

Cerstin Sander

Passing the buck in East Africa – Money transfers systems:...

This paper is a synthesis of a series of findings of MicroSave market research studies...
Jun 3, 2004

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

Corporate Brand and Identity  – Why They Are Important for...

This briefing note focuses on significance of corporate branding and lessons learned therein.
May 24, 2004
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