Lisa Parrott and Marion Hudson
Employee Relationship Marketing (ERM) is the process of creating, maintaining and enhancing strong, value-laden relationships...
Lisa Parrott and Graham Wright
This note discusses MicroSave’s training philosophy and strategy, the process of developing toolkits, the focus...
This note discusses how falling costs of technology, competition and ability of electronic banking solutions...
Graham Wright, David Cracknell and Lisa Parrott
The note analyses the reasons for excellent customer services as a prime mandate for market...
This paper is a synthesis of a series of findings of MicroSave market research studies...