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Tag: Participatory rapid appraisal tool

Understanding Demand for Financial Products among the Youth of Central Java

In this Note, MicroSave conducted market research to understand the needs for financial products and perceptions of existing financial products amongst the youth of central Java.

Mar 21, 2012

Premasis Mukherjee, Neeraj Lal and Sonmani Choudhary

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Mar 21, 2012

Premasis Mukherjee, Neeraj Lal and Sonmani Choudhary

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Understanding Demand for Financial Products among the Youth of Central Java

In this Note, MicroSave conducted market research to understand the needs for financial products and perceptions of existing financial products amongst the youth of central Java.

Mar 21, 2012

Premasis Mukherjee, Neeraj Lal and Sonmani Choudhary

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Premasis Mukherjee, Neeraj Lal and Sonmani Choudhary

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Market Research for Microfinance: Beyond Product Development 

MicroSave’s Market Research for MicroFinance Tools have been widely used for product development and refinement. This note outlines five of the new uses to which the tools have been put.

Apr 4, 2005

Peter Mukwana

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Apr 4, 2005

Peter Mukwana

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Adapting Market Research Tools to Diverse Environments – Lessons from Europe

This note documents the lessons of several member organisations of MFC and selected microfinance institutions (MFIs) in Turkey, the Balkans, and the Caucasus that have applied the MicroSave toolkit.

May 4, 2004

Elissa McCarter

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May 4, 2004

Elissa McCarter

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Assessment of the Use and Impact of MicroSave’s Market Research for Microfinance Toolkit

This note presents the findings from an assessment study of MicroSave’s market research toolkit and the findings of the assessment study.

Jan 29, 2002

Jennefer Sebstad, Monique Cohen and Ezra Anyango

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Jan 29, 2002

Jennefer Sebstad, Monique Cohen and Ezra Anyango

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  • Policy and strategy
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  • Marketing and communication
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  • Training

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  • Banking institutions
  • MFIs, industry bodies, and others
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