Entering new markets with new products – Costs and benefits of following new product development process – based on a case study of MDF-Kamurj (Armenia)
The case presents a successful implementation of product and market diversification. The case draws from the experience of MDF-Kamurj – an Armenian microfinance institution which developed and launched a new credit product directed to rural microentrepreneurs involved in agriculture and livestock breeding. The case seeks to present how the process of market research and pilot testing helps in mitigating risks related to entering new areas with a new product (a product not meeting clients’ needs, inefficient procedures, resistance among staff towards innovation). Simultaneously it discusses the requirements of conducting market research and pilot testing (including financial and non-financial costs as well as the golden rules of the process).
Jul 1, 2005
Dorota Szubert, Gagik Vardanyan, Vardanyan and Margarita Lalayan
Entering New Markets with New Products – Costs and Benefits of Following New Product Development Process – Based on a Case Study of MDF-Kamurj (Armenia)
The case presents a successful implementation of product and market diversification. The case draws from the experience of MDF-Kamurj – an Armenian microfinance institution
Jul 1, 2005
Dorota Szubert, Gagik Vardanyan, Margarita Lalayan and Vardanyan
Lessons from MicroSave’s Action Research Programme 2002
MicroSave’s goal is to promote the development of high-quality financial services for poor people. This report documents the progress made under the Action Research Programme during 2002.
Aug 1, 2003
David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Peter Mukwana and Michael McCord
Aug 1, 2003
David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Peter Mukwana and Michael McCord
Product Costing – The Experience of MicroSave
This note focuses on understanding of processes and costs structures which in turn facilitates improvements in efficiency and allows more informed pricing decisions to be made.
Oct 17, 2002
Lessons from MicroSave’s Action Research Programme 2001 and 2002
This report documents the progress made under the Action Research Programme during 2001 and 2002.
Jun 4, 2002
David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Peter Mukwana and Michael McCord
Jun 4, 2002
David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Peter Mukwana and Michael McCord
Lessons from MicroSave’s Action Research Programme 2001
This report documents the progress made under the Action Research Programme during 2001.
Jun 4, 2002
David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Peter Mukwana and Michael McCord
Get our updates straight in your inbox!