Graham Wright and David Cracknell
In 1993, the Central Bank of Kenya confirmed that, as Equity Building Society, it was...
Graham Wright and David Cracknell
This paper documents the history of Equity bank's remarkable journey and assesses some of the...
David Cracknell and Hermann Messan
This paper examines pricing as a determinant of customer’s choices. It tries to assess why...
This note discusses the role of branches as a marketing point for identifying prospective customers,...
This note sheds some lights on the issues related to regulation requirements or in some...