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Tag: Strategic marketing

Graham Wright and Veena Yamini

Managing Agent Networks to Optimise E- and M-Banking Systems Part-2

BN 73 analysed the agents of e-banking and m-banking systems in the context of Product,...
Oct 2, 2009

George Waweru

Branch Based Marketing

This note discusses the role of branches as a marketing point for identifying prospective customers,...
Jun 23, 2006

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

Strategic Marketing for MicroFinance Institutions

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The...
Jan 6, 2004

Ernest Kaffu and Leonard Mutesasira

Competition Working for Customers: The Evolution of the Uganda MicroFinance...

This paper is part of study “The Competitive Environment in Uganda – Implications for Microfinance...
May 1, 2003
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