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Tag: Strategic marketing
Jansuraksha: India’s New Tryst with Mass Insurance
In this Policy Brief, we analyse the performance trends of the three Jansuraksha insurance products (Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana and Atal Pension Yojana).
Aug 21, 2015
Loyalty based Mobile Insurance: Is Design Aligned to Business Objectives?
In this Note, we discuss shifting strategic objectives of telecom operators / mobile network operators (MNOs) and how mobile insurance can be customised to suit to their needs.
Jun 25, 2015
Rebuilding a Bank – Case Study of OK Bank
The briefing note is a case study of OK Bank, a thrift bank in the Philippines, which is on its way to create a silent but effective turn-around story.
Mar 3, 2014
Behavioural Insights for Digital Financial Inclusion
Over the recent years advances in technology have extended access to financial services to tens of millions of people around the world, through mobile phones, biometrics and card based systems. However, activity rates on these systems has remained low and represents one of the greatest challenges in financial inclusion today. This video describes the need […]
Sep 23, 2013
Client Suitability: Role of Market Research in Microinsurance
In this Note, MicroSave discusses the role market research plays in the design of product and delivery channel strategy for microinsurance.
Sep 19, 2013
Incentivising E/M-Banking Agents
This Note discusses the basics of incentivising e/m-banking agents. It also discusses the different types of incentives and experience across different e/m-banking deployments.
Nov 15, 2011