Tag: Strategic marketing

In this Policy Brief, we analyse the performance trends of the three Jansuraksha insurance products (Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana and Atal Pension Yojana).

In this Note, we discuss shifting strategic objectives of telecom operators / mobile network operators (MNOs) and how mobile insurance can be customised to suit to their needs.

The briefing note is a case study of OK Bank, a thrift bank in the Philippines, which is on its way to create a silent but effective turn-around story.

Over the recent years advances in technology have extended access to financial services to tens of millions of people around the world, through mobile phones, biometrics and card based systems. However, activity rates on these systems has remained low and represents one of the greatest challenges in financial inclusion today. This video describes the need […]

In this Note, MicroSave discusses the role market research plays in the design of product and delivery channel strategy for microinsurance.

This Note discusses the basics of incentivising e/m-banking agents. It also discusses the different types of incentives and experience across different e/m-banking deployments.