Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Graham Wright, David Cracknell and Lisa Parrott
The note analyses the reasons for excellent customer services as a prime mandate for market...
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The...
This note discusses ‘signposts’ to the provision of market-led microfinance services. These signposts reflect MicroSave’s...