Strategic Marketing for MicroFinance Institutions
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.
Jan 6, 2004
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
Lessons from MicroSave’s Action Research Programme (2003)
This report summarizes lessons learned from MicroSave’s Action research Program
Jun 1, 2003
Graham Wright, Henry Sempangi, David Cracknell and Peter Mukwana
Competition Working for Customers: The Evolution of the Uganda MicroFinance Sector A Longitudinal Study from December 2001 to March 2003
This paper is part of study “The Competitive Environment in Uganda – Implications for Microfinance Institutions and their Clients” sponsored by MicroSave and DFID’s FSDU (Financial Sector Deepening Uganda) programme.
May 1, 2003
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