by Mukesh Sadana, George Mugweru, Joyce Murithi, David Cracknell and Graham Wright
May 11, 2011
1 min This Note examines if, how and where financial institutions are realising the potential of M-PESA to make their systems more efficient and their products more accessible.
By riding on M-PESA rails, most banks, MFIs and Deposit Taking Microfinance Programs (DTMs) are looking for cost reduction, increased staff efficiency and convenience of customers, which ultimately should lead to more deposits/transactions. This Note examines if, how and where financial institutions are realising the potential of M-PESA to make their systems more efficient and their products more accessible. It concludes that financial institutions that have agreements with M-PESA are not heavily promoting the opportunity, despite the potential benefits. They are aware of the issues faced by customers as well as the back-end challenges of reconciliation and so on, and are thus cautious about large-scale rollout.
We use cookies to ensure your experience on MSC Global is secure, reliable, and optimized. By continuing to browse www.microsave.net, you agree to our use of cookies as described in our Cookie Policy.
Leave comments