Managing Channel Satisfaction in Agent Banking

Customer and Channel Satisfaction Measurement and Management (CSM) is a qualitative tool to collect information from two of the most important stakeholders in m-banking – agents and clients. Without adequate support, agents will quickly become disinterested. A CSM exercise is a great tool to understand the agent’s perspectives on products and client take-up and thus, optimise the on-the-ground reality.

This Note covers the major areas where an agent’s input would be valuable to ANMs seeking to improve their mobile money products, services and delivery channels.