MicroSave Consulting (MSC), with support from UNCDF SHIFT Bangladesh, undertook a qualitative consumer behavior research to examine the gender centrality of Mobile Financial Services (MFS) in Bangladesh. The study used MSC’s Gender Centrality Framework and adopted a positive deviance approach by focusing on learning from only the women MFS users to make sense of “how and why” women use MFS. This approach helped us to recognize patterns and build a meaningful picture of the drivers of MFS use among women, and make recommendations for policy and practice. The findings were disseminated through an event in presence of regulators, providers and academicians in Dhaka on December 2018.

This report was first published by UNCDF SHIFT.

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