Rahul worked  for 10 years in companies like Infosys and Timken, he dropped the plan of going and settling abroad and chose to move into agriculture to make the farmers realise their value of produce. He worked for 5 years in agri tech startups at leadership and consulting roles to get the deep insights of the ecosystem. With a mission to connect the roots with the society and help farmers grow, he came up with an idea to create ecosystem that of bringing local produce at centre stage and remain vocal for it. After months of intense planning and field visits , Amal was born.