India has more than 250 million blue-collared employees with an immediate need for essential benefits. Entitled works with employers to strengthen their financial health by designing bundled financial products, such as credit and insurance, for the well-being of blue-collared workers. Solid financial health will give blue-collared workers a blanket during financial shocks. Entitled is gradually developing innovative delivery channels and products to make the user onboarding experience comfortable.

The startup FLYK provides credit services to the low- and moderate-income (LMI) segment in India through its mobile app. FLYK uses psychometric assessment to understand consumer behavior beyond CIBIL scores. It underwrites loans through alternative data, which allows increased inclusion among its rural borrower segment. Through its “Combined Responsibility Network (CRN),” FLYK works to overcome the limitations of traditional lending models. Learn more about how the startup understood the need and recognized the solution here.