Saborni worked as an Assistant Manager in MSC's Digital Financial Services—Government and Social Impact domain. She worked extensively with government entities and private organizations.
Saborni worked as an Assistant Manager in the Digital Financial Services—Government and Social Impact domain of MSC. She has worked extensively with government entities and private organizations. Over the years, she has garnered expertise in policy design, behavior-based researches, customer experience mapping, user interface evaluation, product development, market research, and marketing and communications.
Posts by Saborni Poddar
Between literacy and learning: Community engagement in public education – Part 1
For a child’s effective education, parents and the community as a whole play a key role. Studies have shown parental
engagement improves a child’s achievements. While initiatives like Right to Education Act, Sarva Shiksha Abhiyan, and mid-day meal programme nudge the children to attend school, but the learning outcome also depends on parents’ engagement at home. Read the article for more.
Digital wallet adoption for the oral segment in India: Concept development for MoWo (Mobile Wallet for Oral)
The objective of this research was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.
Understanding the financial behaviour of the mass market: The key to financial inclusion
23This study is an extension of the work that MicroSave has been doing over the years on understanding how different types of people practice money management. It draws from industry literature on the subject, such as the financial diaries in Bangladesh, Kenya, Mexico, and Zambia.
Demonetisation and digitisation – A diagnostic study
This demand-side diagnostic study aims to gauge the end-user experience in adopting cashless modes (including cheques) along with the barriers (behavioral and functional) they faced in uptake and usage of cashless solutions.