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Category: Blog
Price wars and agent motivation in rural areas of Côte d’Ivoire
In the current decade, mobile money and agent networks are positioned as a critical lever and a channel to promote economic, social, and financial inclusion in the last mile. Côte d’Ivoire has a banked population rate of 30.8% and a mobile money penetration rate of 73%. Mobile money, therefore, plays an increasingly important role in financial inclusion in the country.
May 24, 2022
CICO Agent Lifecycle – Interactive Digital Flipbook
Across the globe, a typical CICO agent goes through a range of experiences across various stages in their journey. MSC has developed the Agent Lifecycle (ALC) a framework to understand the challenges both male and female CICO agents face along their journey and propose targeted interventions to address them.
May 19, 2022
Are you designing a behavior change communication message to encourage the use of agent banking among the LMI women in rural areas? Here is what you need to know.
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.
May 17, 2022
Testing a behavioral design approach to deliver product information at agent outlets
Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how well they take to government-backed insurance products at agent outlets. This blog discusses an innovative experiment conducted by MSC and FIA Global on a communication toolbox for business correspondent agents.
May 16, 2022
India’s blanket approach to financial inclusion is leaving women behind: Here are four ways to close the gender gap
India has been at the forefront of digital innovations in financial services, helping millions participate in the financial economy through their mobile phones. However, this progress and innovation are meaningless for the millions of Indian women who remain excluded from basic banking in the first place. The strategies we have discussed in this blog directly impact women’s financial inclusion.
Apr 28, 2022
Do young entrepreneurs need new skills in a rapidly evolving digital world?
This blog discusses the importance of developing these digital skills for the youth to thrive in today’s digital world. We also outline the critical steps to be followed during the digital skills training to increase its practical applicability.
Apr 26, 2022