Graham Wright, David Cracknell and Lisa Parrott
The note analyses the reasons for excellent customer services as a prime mandate for market...
This paper is a synthesis of a series of findings of MicroSave market research studies...
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
This briefing note focuses on significance of corporate branding and lessons learned therein.
It examines the demand for risk management tools by the poor and gathers experience of...
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The...