EasyPlan: Easing the middle-income segment into a more robust savings behavior
EasyPlan is a platform that helps the middle-income segment in India invest simply and conveniently through its digital savings app. This blog examines EasyPlan’s journey in identifying its target audience to refine the services it provides on its platform.
This blog examines EasyPlan, a new-age digital savings app that allows low- and middle-income segments to overcome their chronic state of under-saving. Read on to see how EasyPlan makes use of various behavioral nudges (including gamification) to make customers save more and better.