Tag: Leonard Mutesasira

Potential for Leasing Products: Asset Financing for Micro – & Small Businesses in Tanzania and Uganda

This study explores the potential for the development of products specifically targeted towards asset finance in the micro and small enterprise (MSE) sector in East Africa. It also assesses the demand for and supply of leasing services in East Africa.

Nov 1, 2011

Sylvia Osinde, Leonard Mutesasira and Nthenya Mule

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Strategic marketing for microfinance institutions

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion

Mar 1, 2005

Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson

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Corporate Brand and Identity – Why They Are Important for MFIs

This briefing note focuses on significance of corporate branding and lessons learned therein.

May 24, 2004

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

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Strategic Marketing for MicroFinance Institutions

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.

Jan 6, 2004

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

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Lessons from MicroSave’s Action Research Programme 2002

MicroSave’s goal is to promote the development of high-quality financial services for poor people. This report documents the progress made under the Action Research Programme during 2002.

Aug 1, 2003

David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Peter Mukwana and Michael McCord

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Lessons from MicroSave’s Action Research Programme (2002)

This note documents the lessons learned in 2002 under the Action Research Programme of MicroSave. The note focuses on responsiveness towards clients concerns as a key to profitability.

Jun 6, 2003

David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Michael McCord and Peter Mukwana

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