Tag: Leonard Mutesasira

Sylvia Osinde, Leonard Mutesasira and Nthenya Mule

Potential for Leasing Products: Asset Financing for Micro – &...

This study explores the potential for the development of products specifically targeted towards asset finance...
Nov 1, 2011

Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson

Strategic marketing for microfinance institutions

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Mar 1, 2005

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

Corporate Brand and Identity  – Why They Are Important for...

This briefing note focuses on significance of corporate branding and lessons learned therein.
May 24, 2004

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

Strategic Marketing for MicroFinance Institutions

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The...
Jan 6, 2004

David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Peter Mukwana and Michael McCord

Lessons from MicroSave’s Action Research Programme 2002

MicroSave’s goal is to promote the development of high-quality financial services for poor people. This...
Aug 1, 2003

David Cracknell, Henry Sempangi, Graham Wright, Leonard Mutesasira, Michael McCord and Peter Mukwana

Lessons from MicroSave’s Action Research Programme (2002)

This note documents the lessons learned in 2002 under the Action Research Programme of MicroSave....
Jun 6, 2003