Tag: low- and moderate-income (LMI) segment

This blog is part 1 of a two-part series. The blog highlights the immense potential of postal banks to spearhead financial inclusion. It covers parameters that financial institutions, including postal banks, should address to serve low- and moderate-income customers effectively. We look closely at the challenges postal banks face across the globe and how they manage them. We highlight approaches and practices that can guide postal banks in their journey of innovation and mission to improve the lives of the unserved—especially in emerging and transitioning economies.

Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.