Premasis Mukherjee, Abhay Pareek and Lisa Chassin
This note takes an alternative view from the conventional wisdom of expected utility and optimum...
Ignacio Mas and Premasis Mukherjee
This report summarises the intent, activities, outputs and key lessons from an ambitious program of...
MSC and Ignacio Mas
This research report discusses how behavior is governed by perceptions and aspirations around financial goals,...
In the recently conducted research on money management metaphor, we have modified some existing market...
The note discusses a few important points that financial service providers should focus on while...
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