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Tag: Product marketing
Strategic Marketing for MicroFinance Institutions
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.
Jan 6, 2004
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
Lessons from Pilot Testing Financial Services – The Experience of MicroSave
This paper presents key lessons learned from MicroSave’s work with its Action Research Partners on pilot testing new financial services.
Jun 1, 2003
David Cracknell, Henry Sempangi, Graham Wright, Peter Mukwana and Michael McCord
Jun 1, 2003
David Cracknell, Henry Sempangi, Graham Wright, Peter Mukwana and Michael McCord
Systematic Product Development
This note briefly outlines the stages of product development for an MFI and categorises it into five distinct phases.
Sep 19, 2002