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Tag: Product marketing
Vodafone in India and its strategy to offer value proposition to all stakeholders
“Krishna Kumar, GM-Marketing at Vodafone Essar talks about the unique advantages that an MNO has and how they seek to leverage them to repeat their African success in India. These are their wide distribution network, telecom network and strong brand.
Mar 4, 2013
Financial Education – Time for a Rethink?
This Note makes the case that it’s time to re-think the process of financial education to merge it with product marketing, thus making it more relevant for customers and FIs.
Nov 23, 2011
Graham Wright, Angela Wambugu, Julie Zollmann and Daryl Collins
Top Marketing Challenges for E/M-Banking (2/5)
This Note attempts to summarise the key challenges that the e/m-banking service providers face while promoting their services and also covers potential, actionable steps that could address the challenges.
Oct 3, 2011
Marketing E/M-Banking More Deliberately and Strategically (1/5)
The Note is the first of a series of technical briefs focused on strategic marketing for mobile money. This Note, highlights the need for marketing e/m-banking services.
Sep 14, 2011
Mobile Money – Questions That Your Clients Will Ask You
This Note is a summary of some of the key questions that usually surface during customer interactions regarding the use of e/m-banking platforms.
Sep 12, 2011
Managing Agent Networks to Optimise E- and M-Banking Systems Part-2
BN 73 analysed the agents of e-banking and m-banking systems in the context of Product, Price and Processes. This note extends the analysis into an additional 5Ps of marketing.
Oct 2, 2009