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Tag: Product marketing

Swati Mehta and Stanley Thomas

Marketing E/M-Banking More Deliberately and Strategically (1/5)

The Note is the first of a series of technical briefs focused on strategic marketing...
Sep 14, 2011

Akhand Tiwari and Krishna Thacker

Mobile Money – Questions That Your Clients Will Ask You

This Note is a summary of some of the key questions that usually surface during...
Sep 12, 2011

Graham Wright and Veena Yamini

Managing Agent Networks to Optimise E- and M-Banking Systems Part-2

BN 73 analysed the agents of e-banking and m-banking systems in the context of Product,...
Oct 2, 2009

George Waweru

Branch Based Marketing

This note discusses the role of branches as a marketing point for identifying prospective customers,...
Jun 23, 2006

David Cracknell, Henry Sempangi, Peter Mukwana, Trevor Mugwang, Lisa Chassin and Graham Wright

Lessons from MicroSave’s Action Research Programme (2004)

Under its Action Research Programme, MicroSave learns and disseminates lessons relating to market-led microfinance. This...
May 31, 2005

Peter Mukwana

Market Research for Microfinance: Beyond Product Development 

MicroSave’s Market Research for MicroFinance Tools have been widely used for product development and refinement....
Apr 4, 2005
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