Tag: Product marketing

In Kenya, the demand for digital credit as a substitute for both informal and formal financial services is strong. Yet the question remains—is the reach of digital credit wide enough to help all Kenyans who need instant credit? This blog discusses the current context and gaps relating to specific customer segments, and the associated behavioral traits and challenges. It also highlights key recommendations made to providers based on the insights and lessons from Kenya.

MicroSave implemented an Alternative Financial Education programme (AFE) at one of the biggest MFIs in north India. The tool based was based on the principle of product-led financial education, the programme delivery was embedded in the existing operational structure of the MFI, and the tools were designed using SWITCH behavior change framework.

The briefing note is a case study of OK Bank, a thrift bank in the Philippines, which is on its way to create a silent but effective turn-around story.

Financial education and product marketing alliance – Can it be the same thing? Find out the relationship between the two here.

The primary hypothesis of this paper is that, despite the promise of increased reach and efficiency gains, these new approaches are fraught with challenges. High-touch engagement at the point of sale is often still necessary, especially for low-income clients.

One of the chronic issues with most of the mobile banking implementations has been to create a compelling business case for the agents/ retailers. This is possible only when the agents have significant volume of transactions and offer a suite of products through their outlet. Piyush Gupta, Vice President — Business Development at Eko discusses […]