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Tag: PTE framework
Digital financial capability—revealing teachable moments through phygital (physical + digital) channels
This blog sheds light on tailoring delivery channels to maximize the impact of digital financial capabilities (DFC) content. It introduces personas and the phygital, teachable, and engagement or PTE framework. Read on to learn how we can enhance the adoption of DFC content through the integration of physical and digital channels and the use of teachable moments and interactive tools.
May 22, 2023
