Marketing Lessons for the E/M-Banking Sector from India’s Corporate Giants
This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts to show how these strategies can be adopted by Indian e/m-banking service providers.
Oct 19, 2011
Relative risk to the savings of the poor in Uttar Pradesh
In order to understand how poor people save and the relative risks involved, MicroSave conducted a study in three different Indian states – Rajasthan, Uttar Pradesh, and Tamil Nadu this past year. This report focuses on Uttar Pradesh.
Jan 6, 2011
Anurodh Giri, Nishant Kumar, Sakib Mehraj and Ritika Srivastava
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