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Tag: small savings
“Yes I get it. Small deposits do make sense.”: Lessons from a pilot with Airtel Payments Bank on client communication
Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.
May 16, 2022
