Sonal Agrawal, Stanley Thomas and Swati Mehta
This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Ritesh Dhawan, Stanley Thomas and Swati Mehta
This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Swati Mehta and Stanley Thomas
The Note is the first of a series of technical briefs focused on strategic marketing...
Swati Mehta and Abhishek Lahri
This note share an insight on Tatkal. This direct deposit product was launched in August...
This note examines the perceptions and demands of agents - the front-line of m-banking solutions.