The need for immediate gender-focused initiatives to promote digital financial services for women amid COVID-19: Insights from India

Through multiple research studies, MSC has assessed the impact of COVID-19 on women and witnessed their survival strategies. This report looks at how women perceive financial services after the pandemic, and what we can do to reduce their vulnerabilities.

The loss of income brought about by COVID-19 has allowed women to appreciate their savings accumulated through women collectives. More women now want to invest in savings, insurance, and pension products. The time is right for them to adopt DFS, but they face behavioral hurdles. Our report distills insights on their perceptions and looks at how stakeholders can add to their resilience.







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Written by


Akhand Tiwari


Saloni Tandon

Senior Manager

Sonal Agrawal

Consultant at BASIX