Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication...
Anant Tiwari and Akhand Tiwari
Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of...
Mimansa Khanna and Sombul Munshi
MSC and FIA Global developed and tested a toolbox of behavioral change communication tools to...
Our podcast featured DFS Consultant Wesley Otoso and DFS Specialist Edward Obiko of MSC. They...
Akhand Tiwari, Mimansa Khanna and Sombul Munshi
Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how...