Anurodh Giri

Anurodh is a Senior Manager in the Digital Financial Services—Government and Social Impact (GSI) domain of MSC.

Anurodh is a financial consultant with over 10 years of experience gained through projects with central and state governments, MFIs, Bank, FMCG, and donors in the development sector in India, Bangladesh, Nepal, Indonesia, Srilanka, Uganda, Kenya, and the Philippines. He has implemented projects in strategy and business planning, project management, product development, market research, risk management and internal controls, and digital financial services.

Posts by Anurodh Giri

PMJDY Bank Mitr Assessment: The Supply-Side Story

This blog highlights the supply-side findings (specifically focused on Bank Mitrs (BMs) or bank agents) of the final round of MicroSave’s PMJDY assessment (Wave III) conducted in December 2015.

PMJDY: Milestones Reached, Yet Miles To Go – Customer Side Story Part 2

The blog highlights the positive impact of the Pradhan Mantri Jan Dhan Yojana scheme on the financial behaviour of rural customers.

PMJDY: Milestones Reached, Yet Miles to Go – Customer Side Story Part 1

This blog highlights the demand-side findings of the final round of Pradhan Mantri Jan Dhan Yojana assessment (Wave III), conducted in December 2015.

Interventions to Strengthen PMJDY Scheme

This focus note presents key policy and operational interventions that are needed to improve to the Pradhan Mantri Jan Dhan Yojana (PMJDY).

Developing a Tool to Assess Client Protection

This Note highlights the steps required to implement the ServQual tool, the rigorous process taken to develop and test the tool and the potential of the tool to assist financial service providers.

Marketing Lessons for the E/M-Banking Sector from India’s Corporate Giants

This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts to show how these strategies can be adopted by Indian e/m-banking service providers.

Product Marketing Strategies for E/M-Banking (4/5)

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.

Exploring dormancy in no frills savings accounts in Rajasthan

This MicroSave research aims to understand the reasons for widespread dormancy in No Frills Accounts opened through various service providers like public and private sector banks, RRBs and business correspondents.