Jayana Jain


Jayana is an Associate in MSC’s Digital Inclusive Development (DID) domain and works in the Gender Equality and Social Inclusion (GESI) practice.

She works closely on projects related to women’s financial inclusion, customer journey mapping, and financial sector development. Before joining MSC, Jayana was a Research Assistant at the London Business School, where she performed secondary research to evaluate more than 200 African FinTech startups. She holds a Bachelor’s Degree in Arts (Economics) from Shri Ram College of Commerce, Delhi University. She was the Project Director of Enactus, Shri Ram College of Commerce, where she avidly worked in sectors, such as WASH, agriculture, and preservation of cultural heritage. During her bachelor’s degree, she interned with MSC’s BFSI domain.

Posts by Jayana Jain

Choice of Channel: Understanding how LMI women select a channel to conduct financial transactions

Individuals choose a channel for financial transactions based on several factors beyond just the economic cost involved. The DEBIT framework is a tool that identifies these factors and helps compute comparative scores for each channel. Comparing DEBIT scores helps us understand which channel someone chooses and why.

What does it take to nudge low- and moderate income(LMI) population segments to adopt DFS

DFS can help increase the use of financial services, catalyze women’s economic empowerment and promote the development of the overall economy. However, the adoption of DFS amongst the LMI, especially women has been limited. Considering the increasing need for digital payments, especially in the wake of restricted mobility that COVID 19 imposes, MSC attempted to understand what it takes to nudge low- and moderate-income (LMI) population segments to adopt DFS.