Jayana is an Associate in MSC’s Digital Inclusive Development (DID) domain and works in the Gender Equality and Social Inclusion (GESI) practice.

She works closely on projects related to women’s financial inclusion, customer journey mapping, and financial sector development. Before joining MSC, Jayana was a Research Assistant at the London Business School, where she performed secondary research to evaluate more than 200 African FinTech startups. She holds a Bachelor’s Degree in Arts (Economics) from Shri Ram College of Commerce, Delhi University. She was the Project Director of Enactus, Shri Ram College of Commerce, where she avidly worked in sectors, such as WASH, agriculture, and preservation of cultural heritage. During her bachelor’s degree, she interned with MSC’s BFSI domain.