Blog

From gig work to financial empowerment: Embedded finance for women in the platform economy

Sari, a 32-year-old woman and a mother of two children in Jakarta, starts her day early. She handles household chores and prepares her children for school. By mid-morning, she logs into her ride-hailing platform, ready to start another work day. Like many women in Indonesia, Sari depends on the flexibility of gig work to support her family. Whether she picks up passengers or makes deliveries, her earnings are vital for the household.

Sari is one of many individuals who rely on platforms for their income. In 2022, digital platforms onboarded around 20 million MSMEs, feeding into Indonesia’s MSME Go Digital vision. Gojek and Grab, the two leading ride-hailing platforms, each supported around 2 million drivers. In Indonesia, when women make up 66% of the country’s 84 million informal workers, they play a vital role in driving small-scale enterprises and supporting their families through casual labor and self-employment.

A recent study by MSC, in collaboration with the Ministry of Women Empowerment and Child Protection (MoWECP), highlights that despite existing challenges, the platform economy has improved women’s access to digital financial services (DFS). The study reveals that around 52% of female informal workers started to use m-banking or digital payments specifically for work requirements. This is significantly higher than the national average of 15%. It highlights digital platforms’ potential to improve financial inclusion among women in the informal sector.

This blog looks into the suitability of embedded finance as an approach to improve women’s financial inclusion and recommends ways for stakeholders to design embedded finance for female informal workers.

The promising opportunities of embedded finance

Embedded finance can boost DFS adoption among female informal workers. It integrates financial services directly into the platforms these workers already use. It can provide productive financial products and generate leads for previously unbankable communities that lacked financial data footprints.

Embedded finance offers convenience as it does not require informal workers to access separate or new applications. Moreover, since the financial services and products are integrated into the platforms they access daily, these workers also have a sense of trust and familiarity that may increase their likelihood of adoption.

For example, Grab and Gojek offer various embedded finance products for their partners. Grab’s GrabModal Mantul provides eligible food and beverage MSME merchants in its ecosystem with loans specifically designed for their businesses. It offers loans up to IDR 30 million (USD 1,946) with lower interest rates and a quick disbursement process of one to two days.

Similarly, alternative financial services and products help address the gaps in the informal economy through tailored solutions that meet the unique needs and work nature of those who operate within this sector. For instance, Grab offers a driver financing product in collaboration with JULO, a FinTech lending company. This product provides online drivers with working capital to cover emergency expenses, such as vehicle breakdowns, wheel repairs, and other unexpected costs.

While some leading digital platforms offer embedded finance and continue to innovate to meet the unique needs of informal workers, many platforms have yet to offer it. As a result, the adoption of embedded finance remains limited, especially in terms of access to credit.

Our study shows that while banks remain the preferred source of formal credit (63%), friends and family (50%) and savings groups, such as credit unions and cooperatives, are popular choices among female informal workers who seek informal credit (41%).

Designing embedded finance for female informal workers

A gender-intentional approach can increase the adoption of DFS among female informal workers through embedded finance. Women face unique challenges, such as sociocultural norms and institutional barriers. Therefore, the design of “platform-enabled financial services” must prioritize gender-specific outcomes.

Our previous experience and research indicate that women’s agency, control, and privacy are fundamental aspects of gendered financial behavior. The design of gender-sensitive financial services must consider these elements as these highlight the distinct behavioral differences between women and men.

Let us take Sari’s case. She has been an app-based driver for four years and is familiar with the ride-hailing platform’s many embedded payment options, such as digital wallets and bank transfers. After years of working in the sector, she wishes to upgrade her vehicle but needs credit. For the platform to onboard Sari to other products beyond payment, such as loans, it should offer a unique way to increase access and usage of the embedded credit products.

The following is a list of recommendations that use MSC’s Financial Services Space Framework to provide ways to develop trigger points for Sari to improve her financial behavior and acceptance of platform-enabled financial services. Platforms and policymakers can use these recommendations to design gender-intentional and targeted financial services and solutions.

Volume and frequency: Sari should have a more regular and larger cash flow after she is integrated into the platform. These enhanced inflows are likely to encourage her to use various financial services and products regularly. As Sari becomes fluent in the use of payment products, she has a regular financial data footprint that can be used to build her credit score. This score provides data-driven information for a platform to determine her eligibility for loans and other financial products.

Convenience: Despite her familiarity with the platform, Sari must experience “felt convenience” when she uses the new product. These can include clear and transparent information on loan options, interest rates, payback schedules, and procedures to make her feel safe and comfortable with onboarding. A seamless product design and interface can also help her use the application without confusion or misunderstanding. Our research also captures the fact that the ease of use and accessibility of financial products are vital. Female platform workers frequently struggle to use various features and buttons in the apps due to continuous upgrades and development.

Influence and motivation: Social factors play a significant role in influencing Sari’s choice to explore DFS on the platform. When more coworkers in the Women Drivers Association use the loan product, Sari gets motivated and influenced to try the new loan product on the platform. Furthermore, support from her husband also encourages her to make more independent financial decisions. Social influence and encouragement can drive adoption and confidence in financial decision-making.

Building inclusivity in embedded finance

Sari’s story shows that embedded finance platforms present an opportunity to enhance women’s digital financial inclusion. However, much work and intentionality are required to make this opportunity truly inclusive.

For instance, algorithmic bias in digital financial services can significantly affect women in several ways, particularly in credit scoring and lending decisions. The requirement of asset ownership to access credit can disadvantage women as cultural and legal barriers make it less likely for women to own assets. Therefore, financial products should be “inclusive by design,” specifically for women, considering their unique needs.

Financial platforms must create inclusive access using gender-sensitive credit metrics, such as alternative income data and more flexible collateral requirements. Additionally, digital platforms can provide targeted financial literacy programs in accessible language to help women navigate these financial systems.

Finally, partnerships with women-centric organizations can bridge the gap between financial service providers and women. Community leaders and influencers can advocate for the use of products, which can help shift social norms and increase the acceptance of digital financial services within the community.

Ultimately, women’s empowerment through embedded finance goes beyond women’s digital financial inclusion. It also drives broader social and economic transformation across Indonesia’s informal sector.

Women entrepreneurs’ credit access much less than desired

MicroSave Consulting (MSC), with support from the Bill & Melinda Gates Foundation, hosted a bankers’ roundtable titled ‘Bridging the Gap: Regulation and Practices for Better Credit Access to Women Entrepreneurs’ at a Dhaka city hotel on Sunday. The event featured a fireside chat moderated by Snigdha Ali (On the left), Bangladesh Country Lead for Financial Services for the Poor at the foundation. From second left, Sohail RK Hussain, president and managing director of Bank Asia PLC; and Syed Abdul Momen, deputy managing director and head of SME at BRAC Bank PLC; and Syed Mahbubur Rahman, managing director and CEO of Mutual Trust Bank PLC, attended and spoke at the event.

Despite many initiatives, speakers at a roundtable observed that women entrepreneurs’ access to credit from formal channels like banks remains much lower than the desired level.

According to them, lack of adequate information, common notion of process complexities, poor cooperation from lenders and unavailability of collateral are some of the reasons behind this.

The roundtable titled ‘Bridging the gap: Regulation and practices for better credit access to women entrepreneurs’ was held at a city hotel on Sunday.

With support from the Bill & Melinda Gates Foundation, an international organisation MicroSave Consulting (MSC) hosted the event participated by leaders from regulatory bodies, the banking sector, policymaking circles, and academia.

The event also marked the culmination of MSC’s Women Business Diaries (WBD) project. This initiative seeks to address the unique financial needs of women entrepreneurs through gender-intentional product design and action research.

The roundtable featured dynamic discussions on policy, innovation, and the role of financial institutions in enhancing women’s access to credit.

Moderated by Abhishek Anand, MSC partner, a panel discussion focused on “Leveraging policy for financial product innovation to accelerate access to financial services for women.”

Panelists included Nawshad Mustafa, director, SMESPD, Bangladesh Bank; Farzana Khan, general manager, SME Foundation; Dr. Chowdhury Saima Ferdous, professor, Department of International Business, University of Dhaka; and Md. Shafquat Hossain, deputy managing Director & Head of Retail Banking, Mutual Trust Bank PLC.

The event also featured a fireside chat moderated by Snigdha Ali, Bangladesh Country Lead for Financial Services for the Poor at the Bill & Melinda Gates Foundation.

The participants of the session were Syed Mahbubur Rahman, managing director and CEO of Mutual Trust Bank PLC; Sohail RK Hussain, president and managing director of Bank Asia PLC; and Syed Abdul Momen, deputy managing director and head of SME at BRAC Bank PLC.

Sohail RK Hussain emphasised the bankers providing a comfortable feel when women entrepreneurs approach them.

Having more women as bankers and agents on the ground has made a significant difference in reaching female customers, he said.

“It is not just about offering financial products but creating a welcoming and supportive environment that encourages women to engage with formal financial institutions,” he said.

Syed Mahbubur Rahman said collaboration between banks, FinTechs, and development organisations is key to enhancing financial access for women.

“By combining our resources and expertise, we can create innovative solutions that meet the specific needs of women entrepreneurs and ensure they have the tools to succeed,” he said.

A key highlight of the event was the dissemination of findings from MSC’s Women Business Diaries (WBD) project, which monitored the financial and non-financial lives of women entrepreneurs over a 21-month period.

The presentation was shared by Ayushi Misra, project manager at MSC. According to it, only eight per cent of surveyed women entrepreneurs take loans from banks whereas 55 per cent borrow from microfinance institutions (MFI).

The event concluded with a call to stakeholders to continue their efforts to make financial services more inclusive and accessible.

MSC is a consulting firm that has advanced financial, social, and economic inclusion across more than 50 countries including Bangladesh for more than 25 years.

This was also published in The Financial Express, The Business Standards, and The Daily Star on 21st October 2024 

Insights to innovations: Designing financial services for women entrepreneurs

Though there has been growth in credit access for women-owned MSMEs in Bangladesh, it remains insufficient in meeting the increasing demand from women entrepreneurs. As of Q4 2023, women own 36.9% of bank accounts and contribute 33.9% of the total deposits in the banking sector. However, when it comes to credit, the disparity is clear. Women own only 17.9% of total loan accounts and hold just 6.5% of the total asset value in banks, despite contributing around 20% to Bangladesh’s GDP.

The number of loans issued to women-owned enterprises rose from 147,102 in 2022 (13% of total CSME loans) to 236,172 in 2023, accounting for 17.9% of the total loans to CSMEs. However, even with this increase in the number of loans, women-owned businesses only held 17.9% of the total loan accounts by number, and their share in the outstanding credit portfolio remains low at just 6.45% by value.

For a comprehensive understanding of the challenges and opportunities in women’s financial inclusion in Bangladesh, please refer to the full report.

Unlocking face authentication playbook

Aadhaar, India’s unique identification system, has become essential for identity verification and service delivery, significantly impacting the lives of over 1.4 billion people since its inception in 2009. It is crucial in social welfare, financial inclusion, and digital governance. Aadhaar’s biometric authentication, including fingerprint, iris, and face recognition, ensures uniqueness, reduces fraud, and improves service delivery.

Initially, Aadhaar used fingerprint authentication, which proved cost-effective and widely accessible. However, environmental factors, age, and manual labor sometimes affected its reliability, leading to the introduction of iris authentication. Iris scans provided high accuracy and were particularly useful for individuals with hard-to-capture fingerprints, though they required specialized handling.

In 2018, the UIDAI introduced face authentication, which enhanced inclusivity, particularly for the elderly and disabled. With an accuracy rate of 84%, face authentication quickly gained popularity due to its contactless nature and ease of use via smartphones. Today, it supports over 55 million transactions monthly and is used for KYC processes, improving the customer experience across sectors, including banking, government services, and travel.

This playbook is a reference guide that will help introduce audiences to face authentication as a modality and provide an overview of its adoption along with prevalent use cases.

Five Recommendations to Address Insurance Mis-selling: Rural customers in India face information asymmetry, high premiums and poor returns

Kishan, a farmer from northern India, met with an insurance agent and purchased an endowment plan – a type of life insurance policy that pays the full sum assured to beneficiaries if the insured dies during the policy term, or provides the sum assured upon maturity if the policyholder survives the term. The insurance agent talked up the potential returns and assured Kishan that the premium payments would be manageable within his budget. Kishan trusted the agent and signed the insurance form without fully understanding the implications of the premium payments. Over time, he struggled to meet the premiums. After three years, he finally surrendered the policy, hoping to salvage some value. To his dismay, he discovered that he could not recover even half of what he had paid in premiums.

Kishan’s case highlights systemic issues of information asymmetry and mis-selling in insurance, where sellers misrepresent crucial details, leaving vulnerable individuals financially exploited.

Widespread mis-selling of insurance plans

Insurance-related mis-selling is rampant in India and, we suspect, in many other developing countries as well. As per the Council for Insurance Ombudsmen’s Annual Report 2022-23, mis-selling-related grievances for life insurance accounted for 58% of the total entertainable complaints of the year. Further, in 2022-23, the Insurance Regulatory and Development Authority of India (IRDAI) received around 124,000 complaints against life insurance providers, with 20% related to unfair business practices.

Source: IRDA Annual Report 2022-23

Sales agents often employ pressure tactics and push life insurance plans that offer poor returns and inadequate insurance coverage despite high premiums. They tend to make this push without a thorough understanding of the customer’s needs. To make matters worse, opaque policy terms and complex fine print from insurers, along with misrepresentation or omission of critical information by insurance agents, create confusion and potential pitfalls for customers.

Agent incentives don’t match customer needs

Higher commissions lure some agents into such tactics. Commission levels are set by insurance companies, within the IRDAI regulatory framework, as a percentage of the premium paid by policyholders. Therefore, agents often try to sell endowment policies with higher premium rates in order to get the higher commissions. Additionally, agents receive significantly higher commissions from the first-year premium compared to subsequent years. To maximize their earnings, some agents encourage policyholders to prematurely surrender existing policies and sign up for new ones, thus earning another first-year commission. This practice, known as churning, burdens customers with surrender costs they are often unaware of.

Under current IRDAI regulations, a policyholder who surrenders a policy early receives a surrender value much lower than the total premiums paid. For example, if a policyholder surrenders in the second year, she receives only 30% of the premiums paid up to that year, bearing a surrender cost of 70%.

Unethical practices like churning, concealing surrender costs and pushing high-premium, low-return plans, stem from agents’ incentives tied to the high first-year commissions. The gain for the agents contrasts with the loss to the policyholders, who are at a disadvantage due to lack of transparency around surrender values and costs.

Diminishing consumer trust in insurance agents

Individuals like Kishan buy insurance expecting financial protection. Rural customers tend to trust sales agents and rely on them as the primary channel for purchasing insurance. However, this reliance can be concerning when combined with a low level of awareness of consumer risks in insurance. Most low-income customers are unable to discern unfair sales and marketing tactics used by agents, exacerbating their vulnerability. Without clear information about costs, premiums and surrender policies, these clients face increased financial risks, diminishing their trust in insurance and driving negative word-of-mouth publicity for the entire insurance industry.

“It is better to invest money in a fixed deposit than to purchase insurance,” said Kishan, when he cited his experience of low returns and poor customer support from a private insurance company.

Call to action

Regulators and providers must enhance customer protection in the insurance industry. Transparent practices, ethical sales tactics and responsive customer support are essential to build trust, protect customers and sustain the insurance industry’s growth. Here are some strategies that can be implemented:

1) Enhance monitoring and auditing: Customers are overreliant on agents when they purchase insurance, so regulators and providers should ensure regular audits and compliance checks to ensure adherence to regulatory standards. Although the IRDAI has established a code of conduct for insurance agents and intermediaries, its compliance should be monitored. Insurers should be mandated to monitor sales patterns, analyze complaints and detect mis-selling. The regulator will need to take corrective action against insurers found violating norms.

2) Standardize policy information: Policy documents are complex, lengthy and filled with jargon, making them difficult for people to understand. This leads to widespread information asymmetry. Insurance companies should share key information on premiums, surrender values, exclusions, claim rates, customer support and more in standardized, user-friendly templates. These should accomodate language preferences, communication modes and intuitive design for clarity and accessibility.

The infographic below illustrates a comprehensive insurance policy document’s key features alongside a standardized insurance policy summary template. This template is designed to simplify and clarify the key components of an insurance product. It includes section headers per the Insurance Distribution Directive’s recommendation and color-coded icons for easy navigation.

Source: Lloyd’s “Easy to understand insurance policies: Guidance

3) Balance customer interests: Most Indian life insurance companies opposed a 2023 draft proposal which would have set a limit on policy surrender charges. The IRDAI’s recent decision to scrap this proposal benefits the insurance companies but not the customers. High surrender charges can be perceived as a tactic to lock in policyholders, eroding public trust in the insurance industry. Therefore, the regulator must allow some flexibility to balance the interests of both insurers and policyholders.

4) Promote customer support and grievance resolution channels: Although the IRDAI has developed an integrated grievance management system (IGMS) to handle and resolve complaints efficiently, customer awareness of this system remains limited. Customers rely on their agents to register grievances, thus depending on the very people who may have mis-sold policies in the first place. This process delays resolution. Therefore, the IRDAI should widely promote IGMS and push insurers to speed up claim resolution and response times.

5) Enhance customer understanding of insurance through gamification: Gamification can simplify complex subjects, and makes learning about insurance policies, policy types, benefits and conditions engaging by integrating quizzes, story-based adventures, role-playing and virtual simulations. This approach helps customer retain information better, ultimately empowering them to make informed decisions while enjoying the process.

Insurance providers can incorporate gamification into their mobile apps, enabling customers with smartphones to learn independently. For low-income customers without smartphones, internet access or technical proficiency, insurance agents can guide them through gamified modules and offline resources during in-person consultations.  Additionally, SMS can be used to deliver quizzes, tips and educational content.

Protecting insurance customers is increasingly important as risks and complaints are rising. These steps will lead to better financial outcomes, reduced distress, and a more responsive, competitive insurance industry. We can empower consumers to make educated decisions with robust regulatory standards and transparency.

The blog was first published on the FinDev Gateway website on 23rd August 2024.

Can we design affordable housing products for Kenya’s low- and moderate-income people?

Mary is a small trader in Nairobi who aspires to own a home one day. She earns a consistent income, yet the barriers to homeownership are daunting as the costs are high and her financing options are limited. Her modest income is sufficient to cover her daily needs but not enough to buy a home in Nairobi’s skyrocketing property market. MSC’s recent research commissioned by Habitat for Humanity International highlights that Mary’s situation is far from unique.

Like Mary, many Kenyans face hurdles when they seek access to affordable finance tailored to their needs and income levels to construct, improve, or expand their existing house. Lack of collaterals and proof of consistent income, high interest rates, upfront contribution fees, and the stringent requirement to access financing have demolished her dream of owning a home, either in Nairobi or in her rural village.

This blog addresses the challenge of designing affordable housing products for low- and moderate-income earners in Kenya, where rapid urbanization has outpaced the housing supply. Innovative financial solutions that focus on affordability and build the capacity of financial institutions are essential to serve this segment effectively. We explore new strategies to highlight how institutions can create sustainable housing products that meet the real needs of people from this segment and deliver tailored solutions to them.

The housing landscape

Kenya faces a significant housing deficit, with an annual demand of 250,000 units and a supply of only 50,000, among which 49,000 units target the upper-middle and high-end market segments. This shortfall has led to the growth of informal settlements and overcrowding in urban areas like Nairobi. High construction costs, limited access to affordable financing, and outdated building codes further complicate the situation. The Bottom-Up Economic Transformation Agenda seeks to address these challenges by prioritizing affordable housing as a key pillar. The plan intends to build 250,000 new housing units annually through government investments worth KES 50 billion (USD 386 million) and an additional KES 200 billion (USD 1.56 billion) from private investors. The goal is to increase affordable homes from 2% to 50% of total housing, expand the mortgage market from 30,000 to 1 million through low-cost mortgages, and, in turn, create jobs and boost economic growth.

However, this plan faces significant pitfalls, including the controversial housing levy that has met with public resistance, as many citizens feel overburdened by mandatory contributions. Moreover, the initiative may fail to deliver long-term solutions unless it addresses structural issues, such as land ownership challenges, outdated building codes, and high construction costs. While the plan may boost short-term construction jobs, it risks not solving the underlying housing affordability problem if financing remains inaccessible for most low- and moderate-income earners in the long run. The initiative’s success hinges on overcoming these barriers and ensuring that the financial mechanisms are truly accessible to those who need them most.

Supply-side challenges for financial institutions in housing finance

Financial institutions in Kenya face substantial hurdles when they seek to develop housing products for low- and moderate-income earners. A significant challenge is the perception that lending to this segment is risky. About 83% of Kenyans work in the informal sector. They earn irregular incomes and lack formal credit history and collateral. As a result, these informal sector workers often do not qualify for traditional mortgage products, severely limiting their access to housing finance.

According to the Central Bank of Kenya, the mortgage market faces difficulties, with a 12.5% non-performing loan (NPL) rate for mortgages. These NPLs primarily result from borrowers who, despite having formal loans, struggle to meet their repayment obligations due to various economic pressures. Housing finance remains inaccessible to many, as average mortgage interest rates range between 12% and 14%. SACCOs, which offer slightly lower rates of around 10-12%, provide some relief but struggle due to limited access to long-term capital.

High construction costs make up 50-60% of housing prices. These costs constrain financial institutions and limit them from offering affordable mortgages. Strict compliance under the Banking Act raises costs for financial institutions and holds back innovation in housing finance. In rural areas, limited digitization makes credit risk assessment difficult, while SACCOs struggle to secure long-term financing. These barriers limit their ability to offer sustainable housing loans for low-income earners.

Key strategies for affordable housing design for financial institutions

In the section below, we outline three key strategies and innovative approaches that can help financial institutions develop effective housing finance solutions:

  1. Integration of housing support services: Housing support services should be at the forefront of efforts to enable low- and moderate-income earners to access and sustain affordable housing. These services offer crucial assistance, including construction oversight, guidance on material procurement, and supervision of loan disbursements to ensure effective fund use. This comprehensive approach helps mitigate risks for financial institutions, builds trust with borrowers, and ensures housing projects remain sustainable in the long term.

 

  1. Tailored financial products and innovative design approaches: Financial institutions must develop flexible housing finance products, such as micro-mortgages, income-based repayment plans, and incremental housing loans to cater to the specific needs of low- and moderate-income earners, particularly those with irregular incomes. An example is the Nyumba Smart Loan of the Kenya Women Microfinance Bank (KWFT), which has successfully expanded access to affordable housing, particularly for underserved populations and women. Incremental housing loans like the Nyumba Smart Loan allow borrowers to build homes in stages as they disburse smaller, flexible loans for each phase of construction. This phased approach reduces financial strain, aligns with cash flow, and makes homeownership more achievable for underserved groups. Alongside innovative, cost-effective housing designs, these products provide sustainable solutions that expand access to affordable housing without compromising quality or essential services.
  1. Risk-sharing facilities (RSFs): RSFs reduce risk for borrowers through guarantees or cover potential losses, which help financial institutions lend to low- and moderate-income earners. In Kenya, the Kenya Mortgage Refinance Company (KMRC) uses RSFs to help lenders offer affordable mortgages to informal sector workers with irregular incomes, which helps reduce the cost of loans and makes them more accessible.In West Africa, the Caisse Régionale de Refinancement Hypothécaire (CRRH) provides liquidity to banks that allows them to offer lower-cost mortgages to low-income households. Loan uptake increases as a result. However, these initiatives still need more technical assistance and resources to reach a wider group of low-income earners. Currently, the Tanzania Mortgage Refinancing Company (TMRC) has partnered with two financial institutions to develop affordable housing products with support from HFHI and MSC. After the pilot phase, the TMRC plans to offer refinancing solutions to these institutions to scale the products and make housing finance more accessible to low- and moderate-income borrowers. This approach demonstrates how RSFs can enhance lender confidence and expand affordable housing opportunities.

Conclusion and recommendations

The development of housing finance products requires time and resources, which makes partnerships essential. Collaborations between FSPs, MFIs, governments, and development organizations create scalable solutions for low-income earners. Examples include partnerships, such as TMRC with HFHI and KMRC with the World Bank and IFC, which work to expand affordable housing financing. These collaborations are vital to enhance financial inclusion and build a sustainable, accessible housing market for underserved communities.

Governments should play a leading role by establishing clear regulatory frameworks and offering targeted subsidies to break down barriers to affordable housing finance. Development partners must contribute funding and technical expertise to drive innovation and ensure financial products meet the needs of low- and moderate-income earners. The KMRC can play a crucial part to create tailored refinancing strategies that address this group’s unique challenges, such as irregular incomes and limited collateral. Financial institutions, governments, and development partners must collaborate urgently to bring real progress, transform these solutions, and close the housing finance gap. Now is the time to build a sustainable, affordable housing market that truly includes the underserved.