How well do Indians use cash-in & cash-out (CICO) agents, and can this usage increase?
This strategic insights deck combines insights from MSC’s multiple national-level studies on CICO agents in India and mentions specific recommendations for service providers to increase customer footfall at agent outlets.
“Yes I get it. Small deposits do make sense.”: Lessons from a pilot with Airtel Payments Bank on client communication
Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.
Predominant Cash-in Cash-out (CICO) models in India
This deck highlights the predominant cash-in and cash-out (CICO) agent models in India across an agent’s lifecycle. It uses MSC’s extensive experience in the agent space from across the globe, and synthesizes it for industry players.
“How did the new pricing strategy increase the income for Eko agents?” – Lessons from a pilot with Eko India Financial Services
Incentives remain a critical factor besides others to steer agents’ decision-making to onboard or continue their business with a particular agent network manager (ANM). The level of compensation affects the motivation of BC agents and, in turn, the quality of service they provide through these agent outlets. This deck analyzes the journey of the FinTech platform Eko and how its new incentive structure for its large network of agents impacted their business.
Reimagining the way we examine women-run businesses
This slide deck condenses our gender-focused analysis of data collected under the Corner Shop Diaries project. It unpacks significant differences between men-run and women-run enterprises and the roles of social norms. The deck further discusses what is needed to reimagine the way we examine women-run businesses.