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Future of agent networks – What do we envision agent networks to look like in the future?
In this podcast, part of a series on the “Future of agent networks,” we are in discussion with Emilio Hernandez, Senior Financial Sector Specialist at the Consultative Group to Assist the Poor (CGAP). Our hosts from MSC, Juliet Ongwae and Shweta Menon, discuss what tomorrow’s agents would look like and highlight the factors that would aid the future of agent networks.
May 17, 2022
Are you designing a behavior change communication message to encourage the use of agent banking among the LMI women in rural areas? Here is what you need to know.
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.
May 17, 2022
Course for Business Correspondents (BC) in the Indian banking scenario
Interest in agent banking continues to soar across emerging markets. Financial institutions see this as a way to grow and serve their customer base cost-effectively beyond the coverage offered by bank branches.
May 16, 2022
Behavior change communication to encourage the use of agent banking among rural LMI women—Airtel Payments Bank
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This video looks at one such initiative by Airtel Payments Bank and how it has affected the awareness level of its target customers.
May 16, 2022
“Yes I get it. Small deposits do make sense.”: Lessons from a pilot with Airtel Payments Bank on client communication
Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.
May 16, 2022
A toolbox for business correspondent agents for better customer engagement
MSC and FIA Global developed and tested a toolbox of behavioral change communication tools to help agents build awareness, and enhance uptake of government-backed insurance products by low-and moderate-income (LMI) people in India.
May 16, 2022