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Tag: Behavioural economics
Financial inclusion and new product development — What should guide us?
It’s surprising how much people will tell us if we just listen better, observe more, and pause to think how we would respond in their situation. The author applies the same approach to financial inclusion and product development.
Jul 1, 2014
Who is the user in “user-centred design”?
In this blog, our Managing Director, Graham Wright, shares insights from the outstanding work to understand the needs, perspectives and aspirations of the end customers for banks and MFIs.
Jun 8, 2014
In this blog, Amir Hamza shares the experiences on how the Aadhaar story is unfolding in East Godvari, India. Its implementation challenges, learning and impact.
Sep 27, 2013
Paint by numbers: Profiles of bank agents in India
MicroSave carefully looks at the agents’ books to understand the underlying problems facing agency banking in India and how best to address them.
May 16, 2013