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Tag: Equity Bank

Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson

Strategic marketing for microfinance institutions

Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Mar 1, 2005

Graham Wright and James Mwangi

Equity Building Society – Market-led approach to microfinance

This study provides Equity Building Society’s role in providing financial services in the underserved, low-income...
Sep 1, 2004

Graham Wright, David Cracknell and Lisa Parrott

Customer Service – Why It Is Important for MFIs

The note analyses the reasons for excellent customer services as a prime mandate for market...
Jun 4, 2004

Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson

Strategic Marketing for MicroFinance Institutions

This note analyses the role of strategic marketing in optimising communication systems of MFIs. The...
Jan 6, 2004

Gerhard Coetzee, Kamau Kabbucho and Andrew Njema

Taking banking services to the people: Equity’s Mobile Banking Unit

This paper explains the structure of each of the mobile banking units in Kenya and...
Nov 1, 2003
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