Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments;...
Graham Wright and James Mwangi
This study provides Equity Building Society’s role in providing financial services in the underserved, low-income...
Graham Wright, David Cracknell and Lisa Parrott
The note analyses the reasons for excellent customer services as a prime mandate for market...
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The...