Frontier Markets: Building strong rural marketplaces
Frontier Markets, headquartered in Jaipur, Rajasthan, was founded in 2011 by Ajaita Shah as a last-mile distribution solution for green energy products. Since then, Frontier Markets has evolved from a high-touch to a high-tech digital platform that works with rural women influencers across multiple states in India, adding vital products based on market demand.
This video highlights the hurdles women entrepreneurs face in a male-dominated industry, based on start-ups under the Financial Inclusion Lab accelerator program that work to support the LMI workforce. The Lab is a part of CIIE.CO’s Bharat Inclusion Initiative and receives support from some of the largest philanthropic organizations across the world. These include the Bill & Melinda Gates Foundation, J.P. Morgan, Michael & Susan Dell Foundation, MetLife Foundation, and the Omidyar Network.
Responding to COVID-19 in Kenya- A demand-side view from Kenya
MSC conducted research to understand how the low- and middle-income (LMI) segments cope with the COVID-19 pandemic in five countries. This report from Kenya offers a glimpse into their challenges, concerns, and new opportunities in these trying times.
What does it take to nudge low- and moderate income(LMI) population segments to adopt DFS
DFS can help increase the use of financial services, catalyze women’s economic empowerment and promote the development of the overall economy. However, the adoption of DFS amongst the LMI, especially women has been limited. Considering the increasing need for digital payments, especially in the wake of restricted mobility that COVID 19 imposes, MSC attempted to understand what it takes to nudge low- and moderate-income (LMI) population segments to adopt DFS.