Youth is a potential segment to provide financial services as they constitute a huge proportion of the world population. Beyond the sheer numbers of youth, there are several other reasons why this segment has to be considered as having great potential to provide these services. Despite youth being an important segment for providing financial services […]
This podcast tries to explain the importance of client awareness in the success of microinsurance. The success of a microinsurance product depends on the knowledge level of the client, their perception of insurance and the reputation of the insurance providers. Clients expect a product which has a low premium but good coverage and this is […]
Microinsurance as a sector of diversity demands comprehensive market research on product features, risk perception, willingness, affordability and client awareness. In this podcast Premasis Mukherjee, Practice Group Leader of Microinsurance in MSC and Rosalind Piggot discusses the role and process of market research in microinsurance.