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Tag: Market research

Behavioural Economics and User Centred Design – Opening up New Vistas in Research Processes

This Note is a high-level peek into behavioural research method that MSC’s MI4ID approach uses to understand customers financial behaviour.

Mar 16, 2015

Akhand Tiwari, Anup Singh and Premasis Mukherjee

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Mar 16, 2015

Akhand Tiwari, Anup Singh and Premasis Mukherjee

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Product Development for Youth

Youth is a potential segment to provide financial services as they constitute a huge proportion of the world population. Beyond the sheer numbers of youth, there are several other reasons why this segment has to be considered as having great potential to provide these services. Despite youth being an important segment for providing financial services […]

Jun 16, 2014

Veena Yamini

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Jun 16, 2014

Veena Yamini

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Microinsurance: Importance of Client Awareness

This podcast tries to explain the importance of client awareness in the success of microinsurance. The success of a microinsurance product depends on the knowledge level of the client, their perception of insurance and the reputation of the insurance providers. Clients expect a product which has a low premium but good coverage and this is […]

Jun 6, 2013

Premasis Mukherjee and Sunil Bhat

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Jun 6, 2013

Premasis Mukherjee and Sunil Bhat

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Microinsurance: Market Research

Microinsurance as a sector of diversity demands comprehensive market research on product features, risk perception, willingness, affordability and client awareness. In this podcast Premasis Mukherjee, Practice Group Leader of Microinsurance in MSC and Rosalind Piggot discusses the role and process of market research in microinsurance.

Jun 4, 2013

Premasis Mukherjee

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Jun 4, 2013

Premasis Mukherjee

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What Makes ServQual a Distinctive Tool for Client Protection?

This Note discusses the MicroSave CPP ServQual tool further and highlights what makes it a distinctive tool for unveiling clients’ insights on the client protection.

Jul 12, 2012

Veena Yamini, Shayandeep and Ritika Srivastava

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Jul 12, 2012

Veena Yamini, Shayandeep and Ritika Srivastava

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Assessing Agent Profitability: MicroSave’s Agent Journal Studies

Profitability of the agents is at the foundation of a successful agent network. This PB discusses the drivers of agent profitability, categories of agents and reasons for lack of profitability.

Jun 1, 2012

Mukul Singh

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Jun 1, 2012

Mukul Singh

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