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Tag: Market research
Behavioural Economics and User Centred Design – Opening up New Vistas in Research Processes
This Note is a high-level peek into behavioural research method that MSC’s MI4ID approach uses to understand customers financial behaviour.
Mar 16, 2015
Product Development for Youth
Youth is a potential segment to provide financial services as they constitute a huge proportion of the world population. Beyond the sheer numbers of youth, there are several other reasons why this segment has to be considered as having great potential to provide these services. Despite youth being an important segment for providing financial services […]
Jun 16, 2014
Microinsurance: Importance of Client Awareness
This podcast tries to explain the importance of client awareness in the success of microinsurance. The success of a microinsurance product depends on the knowledge level of the client, their perception of insurance and the reputation of the insurance providers. Clients expect a product which has a low premium but good coverage and this is […]
Jun 6, 2013
Microinsurance: Market Research
Microinsurance as a sector of diversity demands comprehensive market research on product features, risk perception, willingness, affordability and client awareness. In this podcast Premasis Mukherjee, Practice Group Leader of Microinsurance in MSC and Rosalind Piggot discusses the role and process of market research in microinsurance.
Jun 4, 2013
What Makes ServQual a Distinctive Tool for Client Protection?
This Note discusses the MicroSave CPP ServQual tool further and highlights what makes it a distinctive tool for unveiling clients’ insights on the client protection.
Jul 12, 2012
Assessing Agent Profitability: MicroSave’s Agent Journal Studies
Profitability of the agents is at the foundation of a successful agent network. This PB discusses the drivers of agent profitability, categories of agents and reasons for lack of profitability.
Jun 1, 2012