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Tag: Marketing and communication (Go-to Market Strategy)

Video

Evelyn Stark

Mobile Banking: Why are We Evolving to Mobile Money Marketing?

In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about...
Jan 10, 2011

Lisa Parrott

Do Microfinance Institutions Really Need to Worry About Their Brand?

This paper documents experiences of MicroSave’s Action Research Partners (ARPs) in strategically building a corporate...
Oct 1, 2006

Michael McCord and Sylvia Osinde

Microcare Ltd. Health Plan (Uganda)

This paper summarizes the interventions of Microcare, a not-for-profit organisation involved in the provision of...
Nov 4, 2002
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