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Tag: Marketing and communication (Go-to Market Strategy)

Lokesh Singh and Reema Arora

Communication – The Achilles heel of direct benefit transfers –...

This blog highlights how poor and often contradictory communication is leading to mass confusion and...
Sep 11, 2014

Lokesh Singh and Reema Arora

Communication – The Achilles heel of direct benefit transfers –...

MicroSave strongly believes that an integrated communication approach should be the starting point of large...
Sep 9, 2014

Ritesh Rautela and Lokesh Singh

District readiness for G2P payments: Ready or not…Well, still mostly...

This blog highlights the complexity of setting-up a system to deliver EBTs effectively in India....
Mar 19, 2014

Ritesh Rautela and Lokesh Singh

District readiness for G2P payments: Ready or not… Well, still...

Here we discuss how MicroSave has responded to system challenge for EBTs and developed “district...
Mar 6, 2014

Amir Syed

A Government to Person (G2P) payment delivery agent in India:...

This blog highlights the tasks of a CSP and the stages involved to make G2P...
Jan 4, 2014

Angela Wambugu and Akhand Tiwari

Nothing wrong calling financial education “Product marketing”

Financial education and product marketing alliance – Can it be the same thing? Find out...
Jun 10, 2013
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